Nike brand history
Nike (Nike’s correct pronunciation), whose name and logo are familiar to everyone today, is an American multinational company and one of the largest manufacturers of sportswear and equipment in the world, founded in 1962 by Bill Bowerman and Philip Knight under the name Blue Ribbon Sport The United States was founded in 1971. Two founders of Nike decided to change the company’s name to Nike. The name Nike is derived from the name of the goddess of victory in ancient Greece. And the logo was designed by Carolyn Davidson in the same year at a very low price of $ 35. The logo means the wings of the goddess of victory.
When the logo was first designed in 1971, the name Nike was written in orange on the top of the image. Perhaps it can be said that the logo of this company has become even more famous than its name.
The well-known Czech brand logo was officially registered in 1995 as Nike’s trademark. These single wings designed by Carolyn Davidson are a very significant logo for a sports shoe manufacturer.
After renaming the company, a new production line was launched in the company and the company started producing products directly and over time, not only the appearance of the products but also their quality gradually improved and in 1978 Nike introduced Air technology. . The technology, which used a gas-filled pillow-shaped plastic in the sole of the shoe, makes the sole of the shoe softer.
In 1986, when the company’s profit was estimated at about $ 1 billion, company officials began to think about expanding their products and branches around the world, producing almost all sports equipment and clothing related to popular sports such as basketball and football.
Finally, in 1999, Bill Bowerman passed away at the age of 88, and in 2004, Philip Knight, 66, retired from the company and was replaced by William Perez.
In the late 1980s, Nike monopolized the JUST DO IT slogan as a commercial slogan.
Superstars such as Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, Venus and Serena Williams and sports teams such as Barcelona, Manchester United, Arsenal, Inter Milan and Werder Bremen use the brand.
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